ABOUT VICTUS MARKETING

Strategic. Creative. Data-Driven.

Who We Are

Victus Marketing is a CMO-led marketing firm that delivers high-end creative, data-driven strategy, and AI-enhanced efficiency—without the overhead of a full-time team. We specialize in performance marketing, branding, and conversion-focused campaigns designed to generate measurable results.

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Founded by Industry Experts
A team of marketing leaders with experience across Fortune 500, SMB, sports, and nonprofit sectors.

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Focused on Outcomes
Every campaign is designed to drive leads, conversions, and ROI.

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Full-Service Without the Full-Time Cost
Get the expertise of an elite marketing team, tailored to your needs.

Meet the Leadership Team

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Eric Habermas
President

Strategic Growth & Digital Transformation

Former CMO of the Better Business Bureau, where he led a national rebrand, digital strategy, and performance marketing transformation, Eric has over two decades of experience in digital marketing, branding, and analytics. His expertise spans Fortune 500, sports, automotive, nonprofit, and SMB sectors, delivering data-driven marketing strategies that increase brand visibility and maximize ROI.

  • Led BBB’s The Sign of a Better Business℠ campaign, earning recognition on Fast Company’s “Brands That Matter” list.

  • Deep expertise in performance marketing & analytics, helping businesses optimize ad spend and conversion rates.

  • Former agency and in-house marketing leader across sports, finance, and enterprise organizations.

Education: B.A., Michigan Tech | M.B.A., Arizona State University
Favorite Team: Detroit Red Wings | Favorite Athlete: Connor McDavid

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Courtney Stellar-Patterson
Senior Creative Director

Brand Identity, Creative Strategy & Storytelling

Courtney is a seasoned brand strategist and creative director, with extensive experience in branding, digital media, and multi-channel marketing. Previously, she led brand strategy and creative execution for the Better Business Bureau, spearheading the creative vision for BBB’s brand, ensuring consistency across email, direct mail, advertising, and web platforms.

  • Co-created a comprehensive BBB brand book to ensure identity consistency and minimize brand risks across North America, complete with swatch books, accessibility tools, and video production resources.

  • Creative expertise in print and digital design, video production, traditional media advertising, and web development, with a strong ability to integrate cross-platform solutions that enhance visual storytelling and brand presence.

  • Passionate about crafting strategic brand experiences that connect, engage, and drive action.

Education: B.A., Bowling Green State University
Favorite Place to Visit: National Parks | Hobbies: Camping, Hiking, Pottery

Why Businesses Choose Victus Marketing

CMO-Led Strategy

Backed by marketing veterans with a track record of award-winning campaigns and measurable growth.

Creative Expertise

Specializing in branding, identity design, and high-impact advertising assets.

Full Funnel Approach

From search ads to conversion-optimized landing pages, we create seamless, high-performing campaigns.