Strategic. Creative. Data-Driven.
Who We Are
Victus Marketing is a CMO-led marketing firm that delivers high-end creative, data-driven strategy, and AI-enhanced efficiency—without the overhead of a full-time team. We specialize in performance marketing, branding, and conversion-focused campaigns designed to generate measurable results.
Full-Service Without the Full-Time Cost
Get the expertise of an elite marketing team, tailored to your needs.
Every campaign is designed to drive leads, conversions, and ROI.
Focused on Outcomes
A team of marketing leaders with experience across Fortune 500, SMB, sports, and nonprofit sectors.
Founded by Industry Experts
Meet the Leadership Team
Eric Habermas
President
Strategic Growth & Digital Transformation
Former CMO of the Better Business Bureau, where he led a national rebrand, digital strategy, and performance marketing transformation, Eric has over two decades of experience in digital marketing, branding, and analytics.
His expertise spans Fortune 500, sports, automotive, nonprofit, and SMB sectors, delivering data-driven marketing strategies that increase brand visibility and maximize ROI.
He also serves on the Department of Marketing Advisory Council at Arizona State University’s W. P. Carey School of Business.
Led BBB’s The Sign of a Better Business℠ campaign, earning recognition on Fast Company’s “Brands That Matter” list.
Deep expertise in performance marketing & analytics, helping businesses optimize ad spend and conversion rates.
Former agency and in-house marketing leader across sports, finance, and enterprise organizations.
Education: B.A., Michigan Tech | M.B.A., Arizona State University
Favorite Place to Visit: Northern Michigan | Hobbies: Golf, Skiing
Courtney Stellar-Patterson
Senior Creative Director
Brand Identity, Creative Strategy & Storytelling
Courtney is a seasoned brand strategist and creative director, with extensive experience in branding, digital media, and multi-channel marketing. Previously, she led brand strategy and creative execution for the Better Business Bureau, spearheading the creative vision for BBB’s brand, ensuring consistency across email, direct mail, advertising, and web platforms.
Co-created a comprehensive BBB brand book to ensure identity consistency and minimize brand risks across North America, complete with swatch books, accessibility tools, and video production resources.
Creative expertise in print and digital design, video production, traditional media advertising, and web development, with a strong ability to integrate cross-platform solutions that enhance visual storytelling and brand presence.
Passionate about crafting strategic brand experiences that connect, engage, and drive action.
Education: B.A., Bowling Green State University
Favorite Place to Visit: National Parks | Hobbies: Camping, Hiking, Cooking
Why Businesses Choose Victus Marketing
CMO-Led Strategy
Backed by marketing veterans with a track record of award-winning campaigns and measurable growth.
Creative Expertise
Specializing in branding, identity design, and high-impact advertising assets.
Full Funnel Approach
From search ads to conversion-optimized landing pages, we create seamless, high-performing campaigns.