Google Ads & Paid Search
High-Impact, Data-Driven PPC Campaigns That Convert
A well-executed PPC strategy ensures your business appears in front of high-intent buyers—driving real revenue, not just traffic. We manage, optimize, and scale your paid search campaigns to maximize return on investment.
Strategic Campaign Planning
+ High-Intent Keyword Strategy – Identifies search terms that drive meaningful conversions.
+ Ad Strategy Alignment – Connects campaign goals to broader business objectives.
+ Custom Funnel Development – Guides users from first click to final action.
Advanced Targeting & Optimization
+ AI-Powered Bidding – Maximizes budget efficiency through smart automation.
+ Competitor & Audience Insights – Sharpens targeting with relevant, real-world data.
+ Location & Demographic Segmentation – Delivers more relevant messaging to key audiences.
Landing Page Integration
+ High-Converting Landing Page Design – Matches ad intent to maximize conversion rates.
+ A/B Testing & Heatmap Analysis – Continuously improves page performance.
+ Speed & Mobile Optimization – Enhances usability and engagement across devices.
Tracking, Reporting & Scaling
+ GA4 & CRM Integration – Enables full-funnel tracking and attribution.
+ Monthly Performance Reports – Clear insights with actionable next steps.
+ Ongoing Optimization & Scaling – Uses real-time data to grow what’s working.
Are your Google Ads underperforming?
Your cost per lead is too high
You’re not getting enough conversions
You’re spending on clicks, but not seeing real revenue
Your landing pages aren’t optimized for search traffic
Why Choose Victus Marketing for Google Ads?
CMO-Led Strategy
Built by Eric Habermas, a marketing executive with proven PPC success.
ROI-Focused Approach
We track every dollar spent and optimize for conversions, not just clicks.
Google Ads Expertise
Experience across B2B, tech, healthcare, finance, sports, and more.