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Data & Analytics

Turn Your Marketing Data Into Actionable Insights That Drive Growth

We set up, track, and analyze key marketing data to maximize efficiency and ROI.

GA4 & Website Analytics Setup

+ Google Analytics 4 (GA4) implementation for precise tracking.

+ Custom dashboard creation for real-time performance monitoring.

+ Event & conversion tracking to measure key actions on your website.

Attribution & Performance Tracking

+ Multi-channel attribution modeling to understand what’s driving conversions.

+ Lead source tracking to pinpoint which campaigns are generating real business.

+ ROI & CAC analysis – Know exactly how much you’re spending per acquired customer.

CRM & Marketing Data Integration

+ Salesforce, HubSpot, and custom CRM integrations for end-to-end visibility.

+ Automated reporting to align marketing and sales teams.

+ AI-powered data analysis to uncover optimization opportunities.

Continuous Optimization & Insights

+ A/B testing & funnel analysis to improve website and ad performance.

+ Heat maps & session recordings to identify user behavior trends.

+ Data-driven decision-making for campaign strategy and budget allocation.

Signs you need a better analytics approach

You aren’t using your data effectively

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Your reports don’t provide clear next steps

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Your tracking isn’t aligned with business outcomes

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You’re investing in marketing but don’t know what’s working

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Why Choose Victus Marketing for a Rebrand?

CMO-Led Strategy

Data-backed decision-making from a marketing executive who understands business growth.

End-to-End Tracking

We connect all the dots, from website traffic to revenue.

Actionable Insights, Not Just Reports

We turn data into clear, strategic recommendations.