Data & Analytics
Turn Your Marketing Data Into Actionable Insights That Drive Growth
We set up, track, and analyze key marketing data to maximize efficiency and ROI.
GA4 & Website Analytics Setup
+ Google Analytics 4 Implementation – Precise tracking of user behavior and engagement.
+ Custom Dashboard Creation – Real-time performance monitoring tailored to your goals.
+ Event & Conversion Tracking – Measures key actions and outcomes on your website.
Attribution & Performance Tracking
+ Multi-Channel Attribution Modeling – Understand what’s actually driving conversions.
+ Lead Source Tracking – Pinpoint which campaigns generate real business.
+ ROI & CAC Analysis – Know exactly how much you’re spending to acquire each customer.
CRM & Marketing Data Integration
+ Salesforce, HubSpot & Custom CRM Integration – Enables full-funnel visibility.
+ Automated Reporting – Keeps marketing and sales aligned with shared data.
+ AI-Powered Data Analysis – Surfaces opportunities for smarter optimization.
Continuous Optimization & Insights
+ A/B Testing & Funnel Analysis – Improves conversion rates across your site and ads.
+ Heat Maps & Session Recordings – Reveals how users interact with your site.
+ Data-Driven Decision-Making – Informs smarter strategy and budget allocation.
Signs you need a better analytics approach
You aren’t using your data effectively
Your reports don’t provide clear next steps
Your tracking isn’t aligned with business outcomes
You’re investing in marketing but don’t know what’s working
Why Choose Victus Marketing for a Rebrand?
CMO-Led Strategy
Data-backed decision-making from a marketing executive who understands business growth.
End-to-End Tracking
We connect all the dots, from website traffic to revenue.
Actionable Insights, Not Just Reports
We turn data into clear, strategic recommendations.